Women's Fresh Perspectives Conference

Save the Date
April 23-25, 2017
Miami, Florida USA

The Women’s Fresh Perspectives Conference is developed specifically for women in the produce and floral industry regardless of their career stage, with a mission to cultivate women’s potential. The conference sessions will sharpen participants’ business acumen and further develop their leadership potential so they may advance their careers and bring additional value to their companies and organizations.

View 2016 Conference Photos


Overview

A conference designed to help women unlock their leadership potential and businesses drive performance.

• They can help companies increase operating results by up to 56%
• They can increase a company’s return on sales by 42%
• They make 92% of all food purchases and can help businesses connect to consumers
• The bottom line: Women are good for business

About the Women’s Fresh Perspectives Conference

The Women’s Fresh Perspectives Conference, is a ground-breaking program designed exclusively by women for women to help attendees effectively draw upon the strengths and preferences they bring to the table. They will benefit from more effective leadership training that is informed by, shaped by and focused on women’s perspectives – training developed through a ‘gender lens.’

Why does the gender lens matter? Research shows that more women in leadership positions measurably fuels a company’s success. This conference helps businesses leverage this competitive advantage by building and strengthening core leadership skills that are important for all leaders, while addressing the broader issues that uniquely affect women leaders.

This conference is differentiated from other women’s conferences in three ways:
  • • A Competency Based Program: This conference was developed from research conducted with influential leaders, supervisors and potential participants within the fresh produce and floral industry.
  • • The First Women’s Conference: This conference was the first offered to the fresh produce and floral industry that covers the entire supply chain and is offered to women along the entire ‘career continuum’.
  • • Professional and Academic Partners: The curriculum is developed in partnership with both education institutions and business organizations, bringing both academic and real-world content to the sessions.
The program prepares you to return to your organization as a more fully engaged and empowered professional. You will learn how to:
  • • Adapt successful strategies from highly-accomplished leaders
  • • Achieve business results through enhanced strategic skills
  • • Utilize the meaningful business relationships to enhance your personal and professional performance
  • • Strengthen your leadership style to motivate, inspire, and lead high-performing teams
  • • Hone your negotiation and communication skills to achieve effective outcomes
  • • Gain actionable tools to enhance your personal brand and drive value for your organization

Why Attend

Why Attend The Women’s Fresh Perspectives Conference

The Women’s Fresh Perspectives Conference is intentionally developed to benefit industry women in all stages of their career — from executives to aspiring leaders and even newcomers to the global produce and floral supply chain. This program will sharpen your business acumen and further develop your leadership potential to help you advance your career and improve the overall value you bring to your organization.

  • • Thought leadership from highly-respected international and domestic speakers in business and academia
  • • Actionable tools to sharpen business acumen
  • • Insightful leadership development through a ‘gender lens’
  • • Relationship building between female professionals through the entire supply chain
Additional Conference Information and Research Findings:

View Additional Conference Information and Research Findings

Download Printable Conference Overview

Executive Leader Track

2016 Fees

2016 Conference Fees

Center for Growing Talent by PMA seeks women of all experience levels, from all segments of the produce and floral supply chain, who would like to strengthen their leadership skills, build relationships and sharpen their business acumen. Space is limited to 225 participants for this intimate conference of women.

2016 Conference Fees (US$) April 17-19, 2016
ADVANCE REGISTRATION: APRIL 14
EARLY RATE On or Before March 10, 2016 REGULAR RATE After March 10, 2016
PMA MEMBERS: Loyalty Reward PMA MEMBER*: NON MEMBERS: PMA MEMBERS: Loyalty Reward PMA MEMBER*: NON MEMBERS:
(Requiring a Hotel Stay)
Single: $3,050 $2,950 $6,100 $3,355 $3,255 $6,710
Multiple: $2,800 $2,700 $5,850 $3,105 $3,005 $6,460
(Not Requiring a Hotel Stay)
Single: $2,750 $2,650 $5,500 $3,025 $2,925 $6,050
Multiple: $2,500 $2,400 $5,250 $2,775 $2,675 $5,800

*PMA Member Loyalty Reward for Past Attendees (must have attended Women’s Fresh Perspectives Conference at least once in the last three years)


CONFERENCE FEE INCLUDES:
    • Networking Reception and Dinner on April 17
    • Breakfast, lunch, refreshment breaks, and Happy Hour on April 18
    • Breakfast, a refreshment break and lunch on April 19
    • Access to speaker handouts and materials
    • Optional: two (2) nights’ hotel accommodations at the Loews Coronado Bay Resort (arrival April 17, departure April 19)
    • Housekeeping and bell gratuities for two nights (if hotel accommodations are selected)
PLEASE NOTE:

PARTICIPANTS NEEDING APRIL 16 STAY: The Loews Coronado Bay Resort is sold out on Saturday, April 16. Participants needing housing on Saturday are responsible for making their own accommodations.

All participants are responsible for their airfare to and from the conference, transportation to and from the Loews Coronado Bay Resort, and their remaining meals.

EVENT LOCATION:

Loews Coronado Bay Resort
4000 Coronado Bay Road
San Diego, California 92118 USA

Save the Date
April 23 – 25, 2017 | Miami, Florida
April 22 – 24, 2018 | Miami, Florida

Questions?

For questions about the conference please contact us at wfp@GrowingTalentbypma.org or call +1 (302) 738-7100.

2016 Speakers

Meet the 2016 Conference Speakers

Stacy Blake-Beard

Stacy Blake-Beard

Stacy Blake-Beard is a Professor of Management at the Simmons School of Management where she teaches organizational behavior. She is also affiliated faculty in the Center for Gender in Organizations at Simmons. Prior to joining Simmons, Dr. Blake-Beard was faculty at the Harvard University Graduate School of Education. She has also worked in sales and marketing at Procter & Gamble and in the corporate human resources department at Xerox. Dr. Blake-Beard holds a B.S. in Psychology from the University of Maryland at College Park and a M.A. and Ph.D. in Organizational Psychology from the University of Michigan.

Read More

Debbie Himsel

Deborrah Himsel

Deborrah is a recognized expert in leadership development, a change agent, a thought leader, an author, an educator and executive coach…a sought-after speaker for conferences and workshops. Clients include: Amylin Pharmaceuticals, Bain, Citigroup, Daimler, Ericsson, Essilor, Equinix, ExxonMobil, Fidelity, the Global Fund, Hunter Douglas, Johnson and Johnson, KPMG, Marsh, Microsoft, NBC Universal, Nestle Waters, Novartis, Novo Nordisk, Produce Marketing Association, Thomson Reuters, Toyota, Starbucks, UBS, Walmart and the New Zealand Trade Enterprise Group. She is the author of Leadership Sopranos Style; How to become a More Effective Boss, whichwas released to critical acclaim in 2004 and translated into ten languages. She is also the author of the recently released book, Beauty Queen: Leadership Lessons from the Reign of Avon’s Andrea Jung. Over the past several years, she has appeared on Fox News, CNBC and Bloomberg. She is often interviewed and quoted on television, radio and in print. She wrote weekly expert commentary on the television series, The Apprentice for USA Today.

Read More

Sally Hogshead

Sally Hogshead

Fascinating ideas, whipsmart research, and passionate action— shaken and stirred with a tangy slap of inspiration. Sally is the Chief Fascination Officer of Fascinate, Inc. She is an international keynote speaker for some of the world’s most prestigious events, including Million Dollar Round Table. Her proprietary research has been published by both HarperCollins and Penguin, and translated into 14 languages. Using her science-based Fascinate system, she teaches how to instantly persuade and captivate in a world with a 9-second attention span.

Read More

Gloria Mayfield Banks

Gloria Mayfield Banks

Dr. Gloria Mayfield Banks is an internationally renowned motivational success strategist and sales trainer, who has consistently beaten the odds to achieve extraordinary success. Gloria holds a Bachelor’s degree from Howard University, an MBA from Harvard University and an Honorary Doctorate from University of Maryland Eastern Shore. She has built a multi-million dollar enterprise, as an author, a founding partner of Charisma Factor, Inc. (a corporate event planning company), and as an Elite Executive National Sales Director with Mary Kay, Inc. Gloria is ranked #3 in the nation. These accomplishments provided the foundation for her recently published book, Quantum Leaps, with ten specific steps to help you soar.

Read More

Rachel Milner Gillers

Rachel Milner Gillers

Rachel Milner Gillers is a conflict management consultant, trainer, mediator, and facilitator. She creates and delivers negotiation, mediation and conflict management workshops for private, non-profit, and public sector clients worldwide.

Read More

DeDe Murcer Moffett

DeDe Murcer Moffett

DeDe Murcer Moffett, a.k.a. “The SNAP Out of It Woman,” is a one of a kind leadership, change, peak performance and personal development author, speaker and executive coach who influences and engages the hearts and minds of audiences through powerful content and professional Broadway-style entertainment. DeDe, a trained singer and actress also spent 25 years as a corporate sales executive, selling millions of dollars’ worth of products, services, and financial portfolios for Toyota Material Handling, Waste Management, State National Insurance Company, and Auto Financial Group. At the same time, she battled but overcame a 24-year alcohol addiction, earning her the name “The SNAP Out of It! Woman.”

Read More

Loribeth Pierson

Loribeth Pierson

Loribeth Pierson lives in Sunny San Diego, California and very fortunate to have had the time and dedication to learn to “Speak LinkedIn”. Over the years, she has had the privilege to teach over 1000 people in 76 countries, how to use LinkedIn to generate leads, sell services and land jobs. She Ranks in… the Top 1% of most viewed LinkedIn Profiles… and for a good reason. Armed with years of trial and error, volumes of LinkedIn Tips, shortcuts and methods that raise her clients above their competition, she now teaches people how to become successful with utilizing LinkedIn in the right way. She has been featured on numerous radio shows, podcasts and has an online LinkedIn course “Master The Magic of LinkedIn” and is putting the finishing touches on her new LinkedIn book.

Read More

Lisa Ordonez

Lisa Ordóñez

Lisa Ordóñez is the Vice Dean and professor of Department of Management and Organizations in the Eller College of Management at The University of Arizona. She also holds a joint appointment in the Marketing department. She received all of her degrees at the University of California at Berkeley: Bachelor’s (1988) Master’s in marketing (1992), and Ph.D. (1994) in quantitative psychology. Upon receiving her Ph.D., she joined The University of Arizona as an Assistant Professor in 1994, was promoted to Associate Professor with tenure in 2000, and promoted to full professor in 2007. Her research interests in human decision making combine her quantitative training in psychology with applications in business.

Read More

Tim and Kris O’Shea

Tim and Kris O’Shea

Tim and Kris O’Shea are different from any conference speakers you’ve ever seen. Described as “Saturday Night Live for Business,” The O’Sheas will take you on a humorous and informative journey through the ups and downs of dealing with change.

Read More

Sherrin Ross Ingram

Sherrin Ross Ingram

Sherrin Ross Ingram is Chief Executive Officer of the International Center for Strategic Planning, an award winning think tank that facilitates all phases of strategic planning and develops economic models that help high-growth companies monitor and forecast demand for their products and services. She is also the Chair of private peer advisory groups for CEOs and business owners at some of America’s most successful privately held businesses. She is also a successful attorney, best-selling author of several books, and founder of The Foundation for Real Nutrition and Sustainable Living (which she established after witnessing the positive dramatic effects that a diet of nutrient rich food had on her son’s recovery from autism).

Read More

Mary Shapiro

Mary Shapiro

For more than 25 years, Mary Shapiro has served as an Organization Behavior faculty at Simmons College, an executive trainer, and a consultant to public and private companies. She joined the Simmons School of Management (SOM) faculty in 1993, and has taught in their MBA and undergraduate programs, and has led study-abroad trips exploring the careers of women leaders in socialist/capitalist countries. In Simmons’ Executive Education, she also serves as Faculty Lead on many customized programs, for clients such as Merck Pharmaceuticals, Verizon, Boston Chamber of Commerce, and Blue Cross Blue Shield, along with teaching in many “open enrollment” programs. Shapiro specializes in three areas: team building and leadership, influential communication across diverse stakeholders, and strategic career management.

Read More

Marilyn Sherman

Marilyn Sherman

As a Front-Row Leadership expert, Marilyn inspires people to take charge of their career and life with dynamic keynotes and workshops that focus on three things: vision, goal achievement and having a ‘no-more excuses’ mindset. It’s time to get out of that rut, stop settling for mediocrity, and it’s certainly time to end workplace stagnation. Attendees of Marilyn’s programs gain clarity, increase their confidence, take control of their attitudes, and are motivated to stretch themselves in all aspects of their life. Marilyn Sherman inspires people to get out of their comfort zone, overcome obstacles, and take a front-row seat in life. Her passion is helping people reach their true potential. For example, she inspires employees to go from an attitude of entitlement to an attitude of gratitude resulting in: better customer service, increased productivity, increased accountability for overcoming obstacles and less conflict in the workplace. She teaches people how going above and beyond truly makes a difference for others, as well as creating a positive impact in their own lives.

Read More

Sherron S Watkins

Sherron S. Watkins

Sherron Watkins is the former Vice President of Enron Corporation who, in August 2001, alerted then-CEO Ken Lay to accounting irregularities within the company, warning him that Enron ‘might implode in a wave of accounting scandals.’ She has testified before Congressional Committees from the House and Senate investigating Enron’s demise. Lauded in the press for her courageous actions, Time magazine named her, along with Coleen Rowley of the FBI and Cynthia Cooper of WorldCom, as their 2002 “Persons of the Year,” for being “people who did right just by doing their jobs rightly.” Time concluded that, “Democratic capitalism requires that people trust in the integrity of public and private institutions alike. As whistle-blowers, these three became fail-safe systems that did not fail. For believing—really believing—that the truth is one thing that must not be moved off the books, and for stepping in to make sure that it wasn’t, they have been chosen by Time as its Persons of the Year for 2002.”

Read More

2016 Sponsors

Thank You 2016 Sponsors!

Presenting Sponsors
Educational Workshop SponsorsMonsanto Seeds LogoSyscoProduce Meal Sponsor

Earthbound Farm Logo
Official Media Sponsor Lanyard SponsorNaturipe Logo Lip Balm SponsorSeald Sweet
Photography SponsorTo-Jo MushroomsMixtec Color Logo Water Bottle SponsorDuda Farm Fresh Foods Welcome Gift SponsorZespri
Attendee Badge Card
SponsorOppy Logo
Hotel Key Card SponsorGrimmway Farms Hand Sanitizer SponsorKam-way Logo
Optional Session
“Fear No Fruit” SponsorFriedas Logo
Registration Area SponsorFresh Gourmet

Reviews

Participant Testimonials

In their words, 2015 Conference attendees said:

“This is a great opportunity for personal development and networking with ladies in the industry. Both years I have attended I’ve been impressed with the quality of the workshops and have come away with things that were valuable to both my personal performance and my company’s performance. ”

Denise Adams, Pro*Act, LLC


“You have to go! This conference has a great mix of educational sessions and networking. What was really nice was the availability to connect with the speakers and PMA leadership throughout this conference. I feel blessed to attend. LIFE CHANGING! Outstanding event. Thank you. ”

Angela Fraser, California Avocado Commission


“It’s a great way to learn valuable development tools AND meet a group of great, successful women in our industry.”

Julie DeWolf, Sunkist Growers


“Extremely inspiring event with wonderful networking, positive reinforcement and great learning opportunities. It’s a great way to “recharge your batteries”!”

Patty Silveira, Driscoll’s


“This conference was a breath of fresh air. It helped raise my confidence, propelled me to desire greater achievements within my organization, and instilled in me the value of growing professionally in bigger spurts. I came home confirmed in my own mind that I can do this! It was a very empowering event. I will definitely be encouraging my colleagues to attend. Congratulations on the success of an outstanding event.”

Ruth Campos-Martinez, The Giumarra Companies


“I thought the conference was not only enjoyable it was practical and useful as well! The information I learned from speakers and breakout sessions was interesting and applicable. I can literally put it into use immediately. Furthermore, having opportunities to network with women in all levels of the industry – entry level to executive – is unparalleled compared to other industry events. I think it’s one of the best, if not the best, event I have attended thus far in my tenure in the produce world.”

Garland Perkins, Oppy, ’11 Pack Family Career Pathways Participant


Conference Photos

View 2016 Conference Photos

Who Attended

Who Attended the 2016 Conference.

4 Earth Farms
Andrew & Williamson Fresh Produce
Apio, Inc.
Basin Gold Cooperative
Black Gold Farms
California Avocado Commission
Capespan North America
Castle Rock Vineyards
Category Partners
CDS Distributing, Inc.
CH Robinson
Charisma Factor
Charlie’s Produce
Concord Foods LLC
Coosemans LA Shipping
Costco Wholesale
Country Fresh Mushroom Co.
Dalena Farms, Inc.
Dave’s Specialty Imports
Deep
DMA Solutions
Dole Fresh Vegetables, Inc.
Domex Superfresh Growers
Driscoll’s
Duda Farm Fresh Foods
Earthbound Farm
Four Seasons Produce, Inc.
Frank Donio, Inc
Fresh Concepts Inc
Fresh Direct
Fresh Gourmet Company
Fresh Produce Assn of the Americas
Fresh Produce Marketing Ltd
Fresh Solutions Network
FreshDirect
FreshPoint Raleigh
Freshway Foods
Frieda’s
Fruit South Africa
General Produce
Georgia-Pacific
Giant Eagle
Giorgio Fresh Company
Giumarra Companies
Gold Coast Packing
Grimmway Farms
Hood River Cherry Company
Ippolito International
John Vena, Inc.
JV Smith Companies
Kam-Way Transportation Inc
Kroger
Lakeside Produce
LGS Specialty Sales
Limoneira
Lipman
Live Oak Farms
Loblaw Companies Ltd.
Marketing Plus
Mastronardi Produce
Meijer
Melissa’s
Mission Produce
MIXTEC Group
Monsanto Company
Mucci Farms
Mulholland Citrus
National Mango Board
Naturipe Farms
Noble Produce Holdings
Ocean Mist Farms
Oppy
Pro Citrus Network, Inc
Pro*Act, LLC
Produce Marketing Association
Pure Hothouse Foods Inc.- Pure Flavor
Rehrig Pacific Company
Robinson Fresh
Sam’s Club
Southern Specialties
Sterman Masser Inc.
Sun World International, LLC
Sun-Glo of Idaho
Sunkist Growers
Sysco
Tanimura & Antle
Taylor Farms
Terra Exports
The Produce News
To-Jo Mushrooms, Inc.
Total Produce USA Holdings
Triple H Produce
Village Farms
White Wave Foods
Wilcox Fresh
Wonderful Citrus
Wonderful Sales